The CEO, the Chairman and the Board
The CEO, The Chairman and The Board

by Rosemary Sayer

The CEO, the Chairman and the Board reveals the story behind Trevor Eastwood, the former CEO and chairman of Wesfarmers Limited who drove the company's staggering success.

Eastwood made Wesfarmers bigger than anyone dreamed it could be. Under his leadership Wesfarmers was transformed from a relatively unknown farmers' co–operative to a diverse corporation that ranked in the top 50 companies in Australia within eight years.

Wesfarmers had a share market capitalisation of $27 million when Eastwood took over in 1984. By the time he stepped down as CEO, Wesfarmers had passed the one billion dollar mark. Today Wesfarmers is one of the largest private employers in Australia with an employee base of around 200,000 people.

Trevor Eastwood was years ahead of his time in his financial management and business mentality. The CEO, the Chairman and the Board divulges how he led Wesfarmers through the WA Inc years – one of the most turbulent and corrupt periods in Western Australian corporate history, when names like Bond and Connell fell by the wayside in scandal after scandal. It goes behind the scenes of the successful takeover of Bunnings and the initial move into coal mining as the group diversified and continued to expand. And it documents how Wesfarmers became a household name in 2007 with the audacious purchase of the Coles Group, which saw Eastwood become Chairman of the nation’s biggest retailer overnight.

Going beyond the businessman, The CEO, the Chairman and the Board traces Trevor's life as a boy from the WA suburbs who worked his way up from the Wesfarmers shop floor to become an outstanding CEO using great intellect and sheer determination. It also highlights his passion for collecting, racing and rallying cars; art; and a great enjoyment of the outdoors which impact his thinking.

The CEO, the Chairman and the Board takes a frank look at Trevor Eastwood, at his business philosophy and at what has driven him to such extraordinary levels of success.

Author Details: Rosemary Sayer is an experienced writer and international public relations professional who has worked in both Asia and Australia. She is the author of biography of Hong Kong businessman Gordon Wu.


The CEO, the Chairman and the Board by Rosemary Sayer is published by Hardie Grant Books in April 2009 RRP$59.95 hardback.
For interviews with Trevor Eastwood or the author, please contact Rosemary Sayer on 0407 144 060 / This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
For extract enquiries or review copies, please contact Megan Taylor on 03 8520 6444 / This e-mail address is being protected from spam bots, you need JavaScript enabled to view it